When you think of Rado‭, ‬you don’t just think of watches‭; ‬you think of a brand that reimagined what a watch could be made of‭. ‬Decades ago‭, ‬while most of the industry obsessed over shapes and complications‭, ‬Rado practised the alchemy of materials‭. ‬After pioneering ceramic on the wrist‭, ‬the‭ ‬brand pushed boundaries again‭, ‬mastering sapphire crystal‭, ‬perfecting high-tech ceramic‭, ‬and creating plasma-treated ceramic‭, ‬a‭ ‬breakthrough that gave ceramic the lustre of metal without compromising its lightweight‭, ‬scratch-resistant properties‭. ‬With these innovations‭, ‬Rado wasn’t just building watches‭; ‬it was shaping the future of how time should feel on the wrist‭.‬

The Anatom is one of the most significant chapters in that story‭. ‬First launched in 1983‭, ‬it was revolutionary in its design‭ ‬—‭ ‬bold‭, ‬ergonomic‭, ‬and unapologetically different‭. ‬Its curved form followed the wrist’s natural line‭, ‬promising comfort that felt almost personal‭. ‬Now‭, ‬Rado brings that same spirit back‭, ‬dressed in bright‭, ‬lively colours for a new season‭.‬

This summer‭, ‬the Anatom returns in three vibrant new versions‭, ‬each hue capturing a fragment of the season‭. ‬The lemon-yellow model radiates like midday sun‭, ‬its black-to-yellow gradient dial glowing with warmth and energy‭. ‬Paired with a matching rubber strap‭, ‬it’s a shot of summer that feels at home from beach to boardroom‭. ‬The lime-green version channels the freshness of sunlit grass and‭ ‬new leaves‭, ‬its dial and strap alive with a spirit that’s subtle‭, ‬spirited‭, ‬and uplifting‭. ‬And then there’s the grapefruit red‭ ‬—‭ ‬bold and juicy‭, ‬like the first slice of fruit on a summer morning‭. ‬Its rich dial and matching strap strike the perfect balance‭ ‬between playfulness and drama‭.‬

At a glance‭, ‬they’re unmistakably Anatom‭, ‬with those smooth‭, ‬flowing lines and sharp geometry that stand out across a room‭. ‬But up close‭, ‬there’s a depth to them that comes from Rado’s mastery of materials‭. ‬The case is sculpted from the brand’s newest high-tech ceramic‭, ‬making it sleek‭, ‬strong‭, ‬and surprisingly light‭. ‬A polished black ceramic bezel frames the curved sapphire crystal‭, ‬bevelled and treated to reduce glare‭, ‬yet blending seamlessly into the design with a fluid‭, ‬almost liquid grace‭.‬

Inside‭, ‬the R766‭ ‬automatic movement ticks with the calm assurance of something finely tuned‭. ‬Its antimagnetic Nivachron hairspring keeps it steady through daily wear‭. ‬With 72‭ ‬hours of power reserve and fine adjustments in five positions‭, ‬it’s the kind‭ ‬of mechanical workhorse you can trust to be refined enough to admire through the sapphire crystal caseback‭, ‬yet reliable enough‭ ‬to disappear into daily use‭.‬

Each dial fades from black at the edges to a vivid centre hue‭, ‬drawing the eye inward‭. ‬The effect is dramatic‭, ‬especially when paired with rhodium-coated hands that glow softly with Super-LumiNova‭. ‬A date window at six o’clock sits discreetly‭, ‬never breaking the balance‭.‬

All about character

Then there’s the strap‭, ‬made from durable fluorine rubber and designed to hug the wrist with a flexibility that quickly becomes second nature‭. ‬And yet‭, ‬whether in yellow‭, ‬green‭, ‬or red‭, ‬it holds its own with bold‭, ‬unmistakable character‭.‬

Rado’s legacy of material innovation is undisputed‭, ‬but with the new Anatom models‭, ‬that expertise is channelled into something more‭ ‬immediate‭ ‬—‭ ‬watches that feel as good as they look‭, ‬with comfort‭, ‬colour‭, ‬and craftsmanship coming together‭. ‬More than just seasonal designs‭, ‬these new versions are reminders that a watch can still resonate beyond function‭. ‬

The Anatom is made to stay with you‭ ‬–‭ ‬versatile‭, ‬expressive‭, ‬and ready to go wherever the season takes you‭.‬